Free Download · Q2 2026
Soft Launch Benchmark Report
for Mobile Game Studios
D1, D7, D30 retention thresholds and CPI ranges for 11 genres. Know exactly what your numbers need to hit before spending on UA.
📊
11 genres
Puzzle, Match-3, Casual, Sort, Hyper-Casual, Runner, Arcade, Idle/Tycoon, Strategy, RPG, RPG Anime
🎯
D7/D1 ratio rule
Diagnose whether you have a FTUE problem, a core loop problem, or a monetisation problem
⚠️
5 failure patterns
Each with trigger condition, root cause, and specific fix
✅
The go signal
Two-consecutive-green-weeks rule and what metrics must pass before global launch
Research basis
· practitioner research M. (2025). Soft Launch Bible. mobile gaming practitioner community.
· Su X., Backlund P., Engström H. (2023). Data-driven method development for indie mobile game publishing. Multimedia Tools and Applications.
· D3/D1 framework Games. D3/D1 retention threshold framework.
· cohort analysis methodology E. (2024). ROAS payback-window methodology. published cohort analysis research.
· attribution research. State of Gaming 2025.
· mobile measurement research. Mobile Gaming Report 2025.