Studio FAQ
Everything you need to know about running performance-driven creator campaigns with PixyLiv.
We use attribution links to measure installs per creator. For pilot campaigns, we leverage Firebase-based tracking, and for scaling campaigns we support integrations with AppsFlyer or Adjust for accurate attribution.
PixyLiv campaigns typically deliver CPI in the ₹22–₹30 range, depending on the game and creator fit. Our goal is to maintain competitive CPI while improving user quality.
Users discover games through trusted creators, which leads to higher intent installs compared to traditional ad channels. This typically results in better engagement and retention.
PixyLiv complements Meta and Google by adding a creator-led acquisition channel. While ads focus on scale, PixyLiv focuses on high-intent users and measurable creator performance.
Unlike affiliate networks, PixyLiv reduces fraud risk by working with verified creators. Unlike traditional influencer marketing, we provide structured campaigns with measurable CPI and performance tracking.
₹50K is an optimized test budget that allows us to run campaigns across multiple creators, validate CPI, and generate actionable insights with minimal risk.
Most of the budget is allocated to creators, with a portion reserved for performance bonuses and a platform fee. This ensures strong creator incentives and campaign performance.
The fee covers creator selection, campaign execution, tracking setup, optimization, and reporting. It ensures structured performance-driven campaigns rather than manual influencer coordination.
We currently work with a curated network of 17 gaming creators selected based on consistency, engagement, and performance potential.
We focus on quality over quantity. A smaller, curated network allows us to maintain better performance control and campaign reliability.
Typical campaigns run for 5–10 days depending on creator schedules and campaign scope.
Game input → Creator selection → Campaign launch → Install tracking → Optimization → Final reporting.
You receive a detailed report including installs, CPI, creator-level performance, and key insights for future optimization.
We work only with verified creators, avoid incentivized traffic, and monitor performance patterns to identify anomalies in installs and engagement.