Free research-backed guides on D1 retention, CPI benchmarks, and the scale decision
Complete D1, CPI, and Hook CTR thresholds for Puzzle, Hyper-Casual, Strategy, RPG, and 7 more genres. Based on Lancaric 2025 and AppsFlyer research.
Read guide →A structured framework for the go/iterate/kill decision. The two-consecutive-week rule, how to read all three metrics together, and common mistakes that lead to the wrong call.
Read guide →How to calculate your retention arc and what each ratio band tells you about where players are dropping off and why.
Read guide →High CPI has three different causes — creative, targeting, or retention. Fixing the wrong one wastes weeks. How to diagnose which problem you actually have.
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